B'Cuzz? Coco is the only coir product available through the retail hydroponics industry that undergoes a unique steaming and buffering process, resulting in an optimized, premium quality hydroponic growing medium. Atami? has a partnership in Sri Lanka with a major coir producer. This means Atami has control over the quality of the raw coir that is used in its product. Age, origin and the initial treatment are all important factors in determining the quality of the final product.